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What is a general advantage of setting promotion budgets to whatever level companies believe they can afford? Question 48 options: Could make long-range marketing planning
What is a general advantage of setting promotion budgets to whatever level companies believe they can afford? Question 48 options: Could make long-range marketing planning difficult Could cause companies to react too slowly to a competitive threat What is a general advantage of setting promotion budgets to whatever level companies believe they can afford? Could help companies remain solvent during prolonged recession
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