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What is a general disadvantage of setting promotion budgets to match those of competitors? Question 42 options: Competitor ad spending relatively easy to estimate Fairly
What is a general disadvantage of setting promotion budgets to match those of competitors? Question 42 options: Competitor ad spending relatively easy to estimate Fairly easy to justify to upper management Reflects collective wisdom of the industry Competition might not be correct
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Hospitality Branding
Authors: Chekitan S Dev, C Dev
1st Edition
0801478197, 9780801478192
