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What is a perceptual map, and how is it used in the Capstone Simulation to assist company leadership with managing the product(s) the company offers

What is a perceptual map, and how is it used in the Capstone Simulation to assist company leadership with managing the product(s) the company offers in each market segment? Your answer must apply concepts and principles from the readings. Concepts and principles must be properly cited and referenced in APA format.

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