What is market segmentation and how is it used in tar-get marketing?

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Business Essentials

ISBN: 978-0133771558

10th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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Question Posted: Dec 05, 2015 03:22 AM

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What is market segmentation and how is it used in tar-get marketing?

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Market segmentation is a method of breaking consumers into mutually exclusi...View the full answer

Business Essentials

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