When equipment manufacturers advertise residential H/AC products, they often show them in different climate situations (winter, summer,

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When equipment manufacturers advertise residential H/AC products, they often show them in different climate situations (winter, summer, or high-humidity conditions). Which market segments are these ads targeting? Describe these segments in terms of demographic and psychographic characteristics.
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Business Essentials

ISBN: 978-0133771558

10th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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