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What is a point of similarity in both value-based pricing and cost-based pricing strategy? 1. Both strategies base their prices on quality of product/service 2.

What is a point of similarity in both value-based pricing and cost-based pricing strategy?

1. Both strategies base their prices on quality of product/service

2. Both strategies are concerned with cost reductions

3. In both the strategies cost plays an important role in setting prices

4. Both strategies take account of competitor's strategies

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