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What is a Private Label Brand? List 5 reasons why retailers should carry their own Private Label Brands Advantages and disadvantages What are your favorite
- What is a Private Label Brand?
- List 5 reasons why retailers should carry their own Private Label Brands
- Advantages and disadvantages
- What are your favorite retailers and identify 5 Private Label Brands
- price point vs name brand
- package design vs name brand
- position / location in store
- shelf space allocated
5.Describe the buyer role in the product development process.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
