Question
What is a product or service you could purchase to fulfill: *a psychogenic need? *a utilitarian need? *a hedonic need? How would a marketer advertise
What is a product or service you could purchase to fulfill:
*a psychogenic need?
*a utilitarian need?
*a hedonic need?
How would a marketer advertise to you with respect to fulfilling these needs?
How would you know that you had fulfilled the need?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
