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What is a real-world examplefor each term: Customer database Marketing research Market demand Culture Perception Business market Mass marketing Product specialization Market specialization Brand mantra
What is a real-world examplefor each term:
- Customer database
- Marketing research
- Market demand
- Culture
- Perception
- Business market
- Mass marketing
- Product specialization
- Market specialization
- Brand mantra
- Positioning
- Category membership
- Brand
- Brand portfolio
- Brand Equity
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
