What is a response to discussion -As Chief Marketing Officer restoring the reputation of the business is a paramount priority. A two-step change in training and wages will act as sufficient motivation for employees to heighten productivity and customer satisfaction. Initially, a small raise will be granted to employees, it will be instated along with new training programs and new expectations to motivate and empower them with the tools they need to excel. The heightened efforts and responsibilities may appear unattractive to some of the employees who would in turn leave the company allowing the business to remain with those employees who are willing to work hard and benefit the company, these loyal employees will later be awarded with another pay increase to further stimulate the productivity of the remaining employees. The second pay increase would be more significant, showing employees that they are being rewarded for their hard work and loyalty to the company encouraging continuous success and actions above the call of duty. Particularly, the wage increase will only be announced when it is soon to be implemented as it has been found that unexpected wage increases spike employee productivity more than ones that are planned far in