What is a response to the following - The goal of employment branding, also known as employer branding, is to make a business more appealing to potential and present workers by directing and influencing their perception of the organization (Daley, 2024). Attracting top talent, keeping staff, and sustaining a great workplace culture all depend on it. When a company has a solid reputation as an employer, it helps with hiring, staff retention, and bottom-line results. The fields of public relations, marketing, corporate culture, and human resources all work together to build the company's image and promote consistent communication through employer branding. Businesses may achieve their primary goals and cultivate a favorable image among potential employees by incorporating employer branding into these processes. Symonds (2023) found that this all-encompassing method helped with applicant attraction, staff retention, and the successful communication of the company's values and work environment. By cultivating a dedicated and enthusiastic staff, a strong employer brand effectively guarantees the organization's success in the long run