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What is a sales forecast? Why is it important? Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages

What is a sales forecast? Why is it important?


Under what conditions are market tests useful for sales forecasting? What are the advantages and disadvantages of market tests?

Under what conditions might a firm use multiple forecasting methods?

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A sales forecast is an estimate or prediction of future sales revenue over a specific period typically based on historical data market trends and othe... blur-text-image

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