Question
What is a total market strategy, and why do marketers use this approach? Provide a recent example in context of Pakistan , of a product
What is a total market strategy, and why do marketers use this approach? Provide a recent example in context of Pakistan , of a product or service that uses the total market strategy approach and discuss the components that make it effective or ineffective.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
