Question
What is an example of an industry that would need to spend a minimum amount on advertising to competitive? On research and development? Why did
What is an example of an industry that would need to spend a minimum amount on advertising to competitive? On research and development? Why did you choose these companies? Explain your answer.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
