On what basis should marketing managers decide on the communications mix for an e-commerce site?
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On what basis should marketing managers decide on the communications mix for an e-commerce site?
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Hemstone Ouma
"Hi there! My name is Hemstone Ouma and I am a computer scientist with a strong background in hands-on experience skills such as programming, sofware development and testing to name just a few. I have a degree in computer science from Dedan Kimathi University of Technology and a Masters degree from the University of Nairobi in Business Education. I have spent the past 6 years working in the field, gaining a wide range of skills and knowledge. In my current role as a programmer, I have had the opportunity to work on a variety of projects and have developed a strong understanding of several programming languages such as python, java, C++, C# and Javascript.
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Related Book For 
Digital Business And E Commerce Management
ISBN: 9781292193335
7th Edition
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
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