What is an example of the action a brand may take during the post-purchase phase of the customer journey?

• Provide a guarantee
• Send a follow-up survey
• Present information
• Offer a discount

Bookmark question for later

What is an example of the action a brand may take during the purchase phase of the customer journey?

• Send a follow-up survey
• Provide a guarantee
• Present information
• Offer a discount

Bookmark question for later

If you purchased a new pair of running shoes from the same brand for $100 quarterly for a decade, what is your customer lifetime value?

• $1,410
• $8,000
• $4,800
• $4,000