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What is an example of the struggle to reposition an identity brand? What is an example of the struggle to reposition an identity brand? Michael

What is an example of the struggle to reposition an identity brand?
What is an example of the struggle to reposition an identity brand?
Michael Kohr extending into car accessories, but it's out of reach of their current customer.
Burberry starting a new line of products because of low sales
Rolex brands always having to have pneumatic timers because that's what consumers desire in their products
When Telsa offers a $20K car.

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