Question
What is Avis Budget Group's digital marketing communications strategy? Please explain any recent approaches they have used to embrace digital disruption/transformation and its proficiency in
What is Avis Budget Group's digital marketing communications strategy? Please explain any recent approaches they have used to embrace digital disruption/transformation and its proficiency in utilising various digital marketing channels or mediums.
Do you have any recommendations on how it can improve overall performance and enhance customer experiences in order to facilitate ongoing future success?
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
