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What is balance theory? How does it relate to the type of celebrity endorsements and brands, which Drs . Escalas and Bettman explore in their
What is balance theory? How does it relate to the type of celebrity endorsements and brands, which Drs Escalas and Bettman explore in their research? What does balance theory imply for perceptions and attitudes?
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Becoming A Top Manager Tools And Lessons In Transitioning To General Management
Authors: Kevin Kaiser, Michael Pich, I. J. Schecter
1st Edition
1118858573, 978-1118858578
