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What is benchmarking, and how are ratios used in the development of strategies? What hard evidence can you cite that indicates a company s strategy

What is benchmarking, and how are ratios used in the development of strategies? What hard evidence can you cite that indicates a companys strategy is working fairly well (or perhaps not working so well, if your companys performance is lagging that of rival companies)? How is benchmarking useful is these situations?

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