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What is channel stuffing? Based on the case study on pages 119 123 in the recommended textbook (Fridson & Alvarez, 2011), what did Bristol-Myers offer

What is channel stuffing? Based on the case study on pages 119 123 in the recommended textbook (Fridson & Alvarez, 2011), what did Bristol-Myers offer as an explanation for the sudden drop in projected earnings in 2002?

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