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What is clickstream analytics? The process of collecting, analyzing and reporting aggregate data about which pages what order. A two - dimensional representation of data

What is clickstream analytics?

The process of collecting, analyzing and reporting aggregate data about which pages what order.

A two

-

dimensional representation of data in which values are represented by colors.

Uses clickstream data to determine the efficiency of the site for the users and operate

Uses clickstream data to determine the effectiveness of the site as a channel

-

-

marke

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