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What is competitive intelligence and how does it help companies in making their marketing decisions? When Eric Kim came to Samsung in 1999, he realized

What is competitive intelligence and how does it help companies in making their marketing

decisions?

When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in

the brand's image. Describe the state of Samsung's brand image at that time and discuss the

actions Kim took to fix the brand image problem.

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