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What is competitive intelligence and how does it help companies in making their marketing decisions? When Eric Kim came to Samsung in 1999, he realized
What is competitive intelligence and how does it help companies in making their marketing
decisions?
When Eric Kim came to Samsung in 1999, he realized that Samsung's basic problem lay in
the brand's image. Describe the state of Samsung's brand image at that time and discuss the
actions Kim took to fix the brand image problem.
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