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What is corporate identity? RESPUESTA Sin seleccionar Unpaid communication about an organization that appears in the mass media Sin seleccionar A coordinated effort to communicate
What is corporate identity?
RESPUESTA
Sin seleccionar
Unpaid communication about an organization that appears in the mass media
Sin seleccionar
A coordinated effort to communicate with one or more of the firms publics
Sin seleccionar
A PR activity aimed at developing close relationships with the media
Sin seleccionar
Materials such as logos brochures, building design, and stationery that communicate an image of the organization
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Understanding Management
Authors: Richard L Daft, Dorothy Marcic
6th Edition
9780324581782, 324581785, 978-0324568387
