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What is Costco's business model? Is the company's business model appealing? Why or why not? What are the chief elements of Costco's strategy?How good is
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Costco operates based on a membershipbased retail business model that focuses on offering bulk quantities of products at low prices to its members Her...Get Instant Access to Expert-Tailored Solutions
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Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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