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What is Costco's vision? What is Costco's mission? What are the chief components of Costco's business model? Is the company's business model appealing? Why or

  1. What is Costco's vision? What is Costco's mission?
  2. What are the chief components of Costco's business model? Is the company's business model appealing? Why or why not?
  3. What are the chief elements of Costco's strategy? How good is the strategy?
  4. Draw a representative five-forces diagram for the North American wholesale club industry.
  5. What is your assessment of the strength of competitive pressures stemming from the threat of entry of new competitors into the North American wholesale club market?
  6. What is your assessment of the strength of competitive pressures stemming from suppliers to the three North America-based wholesale club competitors?
  7. What is the collective strength of the five competitive forces facing the three North America-based wholesale clubs?

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