What is customer$$ equity?

Question content area bottom

Part $1$

A$.$

Actions by which satisfied customers initiate favorable interactions with others about a brand

B$.$

When a customer takes an active role in shaping product and brand content

C$.$

The value of the entire stream of purchases a customer makes over a lifetime of patronage

D$.$

The share of a$$ customer's purchases in the$$ company's product categories

E$.$

The total combined lifetime values of all the$$ company's current and potential customers