What is Customer Lifetime Value (CLV)? What is the Nordstrom's CLV for customer Joanne Bromwell given the information below: $100,000 = Net present value (NPV) of total revenues from Joanne over 50 years as a customer $ 50,000 = Net present value (NPV) of total cost of goods sold to Joanne over 50 years as customer $ 15,000 = Net present value (NPV) of total cost to serve Joanne over 50 years as customer