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What is database marketing? How do marketers use databases to better meet the needs of their customers?
- What is database marketing? How do marketers use databases to better meet the needs of their customers?
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Database marketing Database marketing is a marketing strategy that involves the collection storage analysis and utilization of customer data to improv...
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Management Accounting
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
4th Edition
0730369382, 978-0730369387
