Question
What is eBay's problem? Which marketing strategy was eBay following: market development or product development? Do you agree with it? What decision-making process should CEO
What is eBay's problem? Which marketing strategy was eBay following: market development or product development? Do you agree with it? What decision-making process should CEO Donahoe utilize to make the decisions necessary to change the company's product, customer approach, and business model?
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Price Management Strategy, Analysis, Decision, Implementation
Authors: Hermann Simon, Martin Fassnacht
1st Edition
3319994557, 978-3319994550
