what is Econ

Name Each of the following 30 questions is worth 2.0 points 1. Which of the following are included in the promotional mix? a. b. c. d. personal selling mass selling (advertising) sales promotions Each of the above is included. or False: Advertising is considered a form of paid personal communication 3. The goal of consistent message to the receivers of that information. In other word Advertisers should send a coherent message rather than a hodgepodge of mixed messages to their target audience is to produce a coordinated blend of promotional activities that convey a a. integrated marketing communications b. advertising and sales promotions c. public relations d. sales managers can be anything that keeps the intended recipient from receiving a message, whether it is a kid crying while a commercial is being aired, someone flipping through the various channels, or simply the sheer number of competing ads that appear on a program. a. Source encoding errors b. Incorrect message channel selection c. Decoding problems d. Noise 5. True or False: In terms of its promotional efforts, firms engaged in the business-2-business market are generally more reliant personal selling than firms in the consumer market. 6. The more traditional method of promotion is a top down approach that starts with the manufacturer promoting the product to wholesalers, who then promote to retailers. Retailers in turn, then promote to their retail customers. This process is known as a (n) strategy. a. pull b. direct c. push d. indirect