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What is integrated cost leadership/differentiation ? how does it impact a corporation? How is it used in order to be competitive? How do managers use?

What is integrated cost leadership/differentiation? how does it impact a corporation? How is it used in order to be competitive? How do managers use? Provide example.

What is Total quality management? How is it used by management? how does it impact a corporation? How is it used in order to be competitive? Provide example.

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