What is intellectual property why are intellectual property so critical to be long - term success of brands? Provide at least one example to help you explain your answer

2. Why do global brands such as dayson and apple take out so many patents year? Explain

3. Why can sparkling wine only be called champagne if produced in the Champagne region of France? What are the benefits of this protection to champagne producers in France? are there any benefits of this to consumers