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What is Market Penetration Pricing? What factors favour the use of this pricing strategy?
What is Market Penetration Pricing? What factors favour the use of this pricing strategy?
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Market penetration pricing is a pricing strategy where a company sets a relatively low initial price for its product or service with the goal of quick...
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
