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What is marketing myopia? What are the short- and long- term implications for business in this situation? (AACSB: Communication; Reflective Thinking) O 1-4 Discuss the

What is marketing myopia? What are the short- and long- term implications for business in this situation? (AACSB: Communication; Reflective Thinking) O 1-4 Discuss the concept of customer relationship manage ment. Why is it essential that a business incorporates this in its operations? (AACSB: Communication; Reflective Thinking)

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