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What is meant by a brand community? For what products, the brand community strategy would be appropriate? How do marketers develop a brand community? Explain

What is meant by a brand community?
For what products, the brand community strategy would be appropriate?
How do marketers develop a brand community? Explain using an example.

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Brand community refers to a group of consumers who are united by their shared interest in a brand forming a distinct social entity These communities o... blur-text-image

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