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What is meant by A Competitive Profile Matrix (CPM)? Why is it important to a company? How does it relate to a company's strategy?

 


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What is meant by "A Competitive Profile Matrix (CPM)"? Why is it important to a company? How does it relate to a company's strategy?

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A Competitive Profile Matrix CPM is a strategic management tool used to assess a companys strengths and weaknesses relative to its competitors It involves the identification and evaluation of key inte... blur-text-image

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