1. What is meant by a Product Line? Provide an example
2. What is meant by a Product Mix?
3. Provide an example of Product Mix: Width.
4. Provide an example of Product Mix: Depth.
5. What does USP stand for and what does it represent? Provide an example.
6. What are Customer Goods and name the 3-catagories of customer goods. Give an example of each category?
7. What are Industrial (Business) Goods and name the 3-catagories of Industrial (Business) goods? Give an example for each category?
8. What are some important elements to consider in a branding strategy?
9. What is meant by National Brandand name the 3 different categories for national brand.

What is meant by Co-Branding? Provide an example.

1. What is meant by Private Branding? Give an example.
2. What is meant by License Brand? Provide an example.
3. What is meant by a cult brand? Provide an example.
4. What are important things to consider when creating Packaging and Labeling strategies?
5. Why is Brand Design so important?
6. Name the four stages in the Brand Design process

7. What is meant by Brand Loyalty? How do companies convert just regular customer to brand loyal customers?

Reflection question

1. Explain the concept of co-branding. Can you identify any benefits in using such a strategy? Provide some new examples of co-branding (that is not in the lecture) to illustrate the benefits.
2. What is the difference between a durable good and a nondurable good?