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What is meant by a qualitative media effect? Choose a television program or magazine and discuss the reception environment created by the show or publication.
- What is meant by a qualitative media effect? Choose a television program or magazine and discuss the reception environment created by the show or publication. Which type of companies or brands might be interested in advertising on this program or in this magazine?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
