What is meant by break-even point? State any two assumptions of calculating break-even point for sales mix. Calculate the break-even point in units and in rupees for the following: Product A B C Sales price / unit `30 `45 `60 Variable cost / unit `15 `30 `20 Sales mix percentage 30% 30% 40%

1.Which of the following examples illustrates how environmental factors are interrelated?

2.When determining venture-creation opportunities, entrepreneurs must first.

3.When using mind mapping to generate product ideas, you begin by writing down the main problem or:

4.Which of the following personality traits is often associated with creative people?

5.A business might take an existing product and alter it to fulfill a specific need for a different

6.Selecting a target market based on very specific criteria that limit the audience to a well-defined segment is an example of

7.When Kate selects a name and obtains a web address for her new catering business, she needs to make sure that the name of the business is:

8.When considering a new product for your company, you decide to introduce the product in only three states for a six-month period. This is known as

9.Sandy opened a small business that carries a very wide variety of products of varying qualities at many different prices. Sandy is losing customers who are disappointed with the selection, quality, and quantity of items. What is lacking in Sandy's product mix?

10. When a business presents a service to the marketplace by emphasizing its economic value, the business is positioning the product on the basis of its