Question
What is meant by the distinction between sales promotion moving the product toward the consumer while advertising moves the consumer toward the product and how
What is meant by the distinction between sales promotion moving the product toward the consumer while advertising moves the consumer toward the product and how does this distinction help guide determining the "value" of a planned sales promotions effort?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
