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What is meant by the term content alignment? a. Ensuring the instrument fits with what is going to be assessed b. Coherence between the instrument
What is meant by the term content alignment? a. Ensuring the instrument fits with what is going to be assessed b. Coherence between the instrument and the target population c. Ensuring the content of the instrument is of high quality d. Taking care with the content of the instrument to ensure it is correctly formatted
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
4th Global Edition
0273779419, 9780273780045
