What is motivation, and how is this idea relevant to marketing?

Explain the difference between a need and a want.

Describe three types of motivational conflicts, citing an example of each from current marketing campaigns.

What is cognitive dissonance? Discuss example of how marketers can control it.

Name the levels in Maslow's hierarchy of needs, and give an example of a marketing appeal that's focused at each level.

Name two discrete emotions and explain how they have relevance in a consumption context.