1. What is Netflixs generic strategy is it broad cost leadership, broad differentiation, focused cost leadership, focused differentiation or best cost? Substantiate your answer by identifying and comparing Netflixs offerings to those of its competitors.
2. What forces are driving change in this market for streamed entertainment? Are the combined impacts of these driving forces likely to be favorable or unfavorable in terms of their effects on competitive intensity and future industry profitability?
3. Looking at Netflixs value-chain strategy with respect to pricing, viewership tracking & recommendation software, content, and marketing & advertising, identify the main sources of competitive advantage Netflix hopes to have.
4. How well is Apple positioned to compete in the global streaming market as of mid-2020? What do you see as Apples chief competitive weakness, and what can Apple do to correct this weakness?
5. Provide any offensive or defensive strategic recommendation Netflix should take against its rival, Apple. Explain why this strategy makes sense.