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What is neuromarketing?Describe 2 examples of where marketers used information gathered from neuromarketing techniques. Do you think neuromarketing is ethical? Define problem recognition. Show how

  1. What is neuromarketing?Describe 2 examples of where marketers used information gathered from neuromarketing techniques. Do you think neuromarketing is ethical?
  2. Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.
  3. Describe each component of the ABC model. Give examples of each.

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