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What is niche marketing and what are the risks associated with this form of market segmentation ? What is the relationship between behavioral targeting and
- What is niche marketing and what are the risks associated with this form of market segmentation ?
- What is the relationship between behavioral targeting and the concept of mass customization? Briefly explain. (LO1) (Minimum 50 words)
- What is a target market profile? (LO2) (Minimum 20 words)
- What is the difference between demographic segmentation, psychographic segmentation, and geographic segmentation? Briefly explain. (LO2) (Minimum 50 words)
- Why it is important for marketing organizations to monitor demographic and social trends in Canada? Briefly explain. (LO2) (Minimum 65 words)
- What is geodemographic segmentation and how can it be applied in marketing practice? (LO2) (Minimum 45 words)
- Briefly describe the four types of behaviour response segmentation, and provide an example of each. (LO2) (Minimum 100 words)
- Explain the relevance of positioning and repositioning in marketing practice. (LO3) (Minimum 90 words)
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
