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What is NOT true about innovation / new product development? A common mistake of writing a product development plan is not including detailed steps for

What is NOT true about innovation/new product development?
A common mistake of writing a product development plan is not including detailed steps for after the product launch.
The biases of managers can play a role (negative or positive)
Innovation can only be in terms of product (not in place, distribution, promotion, or price).
It is important to to make it clear who is the original creator
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