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What is one general takeaway from the Reed Supermarkets case study and discussion that you think marketing managers at any company or in any industry
What is one general takeaway from the Reed Supermarkets case study and discussion that you think marketing managers at any company or in any industry should consider when engaging in marketing strategy formation?
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Operations and Supply Chain Management The Core
Authors: F. Robert Jacobs, Richard Chase
4th edition
978-1259549724, 1259549720, 1259696596, 978-1259696596
