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What is one of the key factors for brands to effectively capitalize on trends on TikTok? Choosing trends that align with their niche, mission, or

What is one of the key factors for brands to effectively capitalize on trends on TikTok?

Choosing trends that align with their niche, mission, or brand values and creating unique videos

Copying existing trends and following what other brands are doing

Ignoring trends and focusing solely on their own content strategy

Leveraging trends that are directly related to their product or service

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