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What is our brand identity, and how do we ensure consistency across all marketing channels? How do we manage and respond to customer feedback and
- What is our brand identity, and how do we ensure consistency across all marketing channels?
- How do we manage and respond to customer feedback and reviews to maintain a positive brand reputation?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
